Toyota is selling SL versions of Scion for $1 and targetting 4,500 sales per month. It is a pretty boxey little ride even in SL! Not anywhere near as sexy as the Dominus Shadow! Dispensed out of a sort of gum machine is most exciting thing about it! Main feature seems to be user customization by allowing users to change textures on car. Intersting to note that even at $50k per year in revenue on virtual cars, Toyota isn't making money on this area.
So must have cost them a lot more!
Also interesting is the Motorati area build by Millions of Us and sponsored by Pontiac. Simillar ideas about letting users pimp-out cars. They are also renting out parcels for other car makers as well as more general lifestyle builds including nightclubs and games -- Drift of Die is where you run over zombies in Hummers!
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